• Yes, parents watch more media than the kids
The folks at IMMI Data report that women, age 45-54, will watch
1,142 hours of TV, DVDs and movies in a theater this year. That
totals 47.6 days of media and 7.4 days more than their male
counterparts. In the 35-44 parental group, females are expected
to watch 38.2 days of media and males 33.3 days.
What about teenagers? Those age 13-17 will consume an average
of 33.4 days of media in 2007.
• Want to know the actual you?
If you do, you may want to visit actualme.com for a free online
assessment of how you think and communicate. It’s a fun
way to find out if you are a Synthesizer, Concluder, Interactor
or Analyzer.
• Tipoff
Almost 98% of Americans leave a tip, higher than any other nation,
although Canada is a close second, according to Synovate. Just
over half of us leave a15% to 20% tip. Hotel bellmen and restaurant
wait staff are the most likely recipients (97%) of our largesse.
• Back to basics has new meaning
A number of large corporations––including SYSCO,
Continental Airlines and Amazon.com––are sending
their top executives to the trenches to learn what their company
is all about. According to the Wall St. Journal, one DaVita
Dialysis Centers VP learned how physically demanding a 13-hour
day can be for $14.30-per-hour technicians. Disney puts their
execs in the parks for one day each year.
• Blogging our way through life
There are some 70 million blogs on the Internet, with 120,000
new ones being added each day. Writers create a new blog post
every 17 seconds.
• Getting in your licks
The Food and Brand Lab reports that nutrition experts served
themselves 31% more ice cream when given a larger bowl to eat
from. It probably proves that food and nutrition experts are
just like the rest of us.
